Picture this: your website, social media captions, emails, and blog posts all sound exactly like you. Your audience resonates with your messaging, your website traffic grows, and inquiries from new moms flood your inbox.

And here's the best part:

You didn't have to write any of it.

Sales copy that doesn’t convert is a common problem across the board. This problem affects all industries in some way, and you’re probably finding that you’re not immune to it either. 

The good news? It’s fixable. 

So, while I have your attention, let’s dive into the reasons why your sales copy may not be performing the way you want.

And, more importantly, how to fix it. 

So, are you doing marketing halfway? Maybe you don’t have the time, or marketing isn’t your strong suit. Either way, you’re wondering why you have…

• A low ranking on Google

• Low conversion rates 

• Decreased website traffic

These problems could be symptoms of deeper problems within your content marketing. Could your business have any of these red flags? Some might surprise you. 

Here’s the absolute truth you already know…

Just because many women give birth doesn’t mean it’s easy. 

But a lot of people write off childbirth and the postpartum season as something that women just "go through..."

Not understanding how life-changing it is.

Danielle has one piece of advice.

Make your client's birth a story, not a medical event.

One of Danielle’s favorite “doula duties” is writing a birth story for her clients.

She said, “It’s hard to remember what happens during your birth. So, I like to outline it for them… so they can remember.”

Jade deeply understands expectant moms. She understands many mothers experience anxiety during pregnancy. All they want is to see if their baby is healthy.

No matter how experienced you become in the doula world, you’ll always be learning.

Emily says that’s her favorite part of doula work:

It never gets boring.

Your business needs you to sweat the small details because the small details aren’t nothing.

They are everything.

🚩So, here are a few red flags that show you may not be paying attention to the small details of content marketing…

Being a kid means you are brand new. You are still in the “tutorial” phase of life, so to speak. And with that comes a need for direction, unconditional love, and mistake allowance.

Why is copywriting important?

Ah, let me name the ways.

Ask yourself…

Do you need to communicate with your audience?

Do you need Google to notice you?

Do you want to gain more clients or customers?

Are you wanting to connect more with ideal clients? Are you on a mission to show clients you care about them? If you want to do better in this area, I’ve written a few ways to help.

As a business owner, you may feel you don’t have the time to commit to a blog. That’s okay! But, it’s important to know how much blogs can help you.