3 Ways to Update Your Sad, Lonely Blog
As a copywriter for the motherhood industry, I look at many websites every day. A common theme I see is… a sad, lonely blog. Untouched and forgotten for months or maybe years.
Your last post was from 5 years ago. Linda, the office assistant, volunteered to write about a healthy recipe she made on a random weeknight for dinner. It got about 3 views, 0 comments and quickly disappeared into the dark pit of your website, like a missing sock in the laundry.
Aw, poor blog! You deserved better.
As a business owner, you may feel you don’t have the time to commit to a blog. That’s okay! But, it’s important to know how much blogs can help you.
First… Let Blogs Help YOU
Blogs are meant to be updated, cultivated, well-researched, and not forgotten.
You’d be surprised to know how much a consistent blog can help your business. Not only does it build a relationship with customers, clients, or patients, it builds your website credibility. Also, building a blog with quality content will pay for itself in gold. Adding a blog to your website alone can increase the odds of your website ranking in search engines by 434%₁.
But you have to put in the work. Having a plan to upkeep a blog can be daunting, but it is well worth the effort. Having user experience as a priority for your website will get users to stay on your website. You want clients, customers, and patients to also revisit your website to hopefully buy products or use your service.
Don’t Ignore SEO
SEO (search engine optimization) is easy to ignore, mostly because it seems hard to understand– but it’s not. All you need to know is the more quality content you create for your website, the more Google will reward you for “content that helps users find the information they are looking for.”₂ As a health and wellness business, it is your job to create a positive user experience and provide quality education about what you do or what you sell.
So, SEO is your friend.
Lean into it.
Weigh Your Options
Consider spending time writing a blog for your business, or consider hiring a copywriter, like me, to do it for you.
Either way, leaving your sad, lonely blog to ruin will only convince Google to ignore you. Capture Google’s attention and start updating your blog with quality content.
I’d love to chat with you about ways to improve your blog and website. Message me on LinkedIn or reach me on my website bridgewatercopywriting.com.
[1] https://www.bluecorona.com/blog/google-ranking-factors-2018/
[2] https://www.bluecorona.com/blog/google-ranking-factors-2018/
